About PlaceSnap
Making places look their best on Google
When someone searches for a park, a cafe, or a high street on Google, the photos they see are mostly low-quality user snapshots — blurry, badly lit, irrelevant. These images shape first impressions for millions of people every day.
Meanwhile, councils, tourism boards, and businesses have professional photography sitting unused — because there is no simple way to get it onto Google. The process is fragmented, technical, and nobody tracks whether uploaded photos actually appear.
PlaceSnap exists to close that gap. We make it effortless for organisations to see what Google is showing, upload quality replacements, push them through the right channel, and defend them over time.
The Visual Gap
A number that tells the whole story
Every place on Google has a Visual Gap Score — a health rating from 0 to 100 based on photo quality, coverage, recency, and whether the owner controls the primary image.
“Your town centre scores 34 out of 100. The next town over scores 61.” That single comparison is often enough to motivate action. PlaceSnap makes the invisible problem visible — and fixable.
Before PlaceSnap
34 / 100
After PlaceSnap
71 / 100
Who We Help
Built for people who care about place
Local Councils
Promote parks, heritage sites, and public spaces with imagery that reflects civic pride.
Learn more →Businesses & BIDs
Keep every location looking consistent and professional across Google.
Learn more →Real Estate Agents
Own the visual identity of your suburbs and attract buyer enquiries.
Learn more →Tourism Boards
Make sure visitors see the best of your destination before they arrive.
Learn more →Our Philosophy
Built for simplicity
Google's ecosystem is complex — Business Profiles, Places API, Maps contributions, photo moderation queues. You shouldn't need to understand any of it. PlaceSnap handles the technical plumbing so you can focus on what matters: making your places look great.
Upload your photos, tag them to places, and we do the rest. For businesses with Google profiles, we push automatically. For public places, our Citizen Photographer Kit turns anyone on your team into a contributor — no app download, no training, three clicks.
And because bad photos creep back, PlaceSnap keeps watching. Our UGC Shield checks your places regularly and alerts you when a low-quality image displaces yours — with a one-click action to re-publish and compete for the top position.
Improve your 5 lowest-scoring places for free.
Start with your area's lowest-scoring locations. No credit card required.
Get Started →