Attract visitors with stunning place imagery
Millions of travel decisions start with a Google search. When your destination’s photos are blurry and outdated, visitors choose somewhere else.
The Problem
The problem you face
First impressions happen on Google, not your website
Travellers see Google Maps photos long before they visit your website. Those blurry user snapshots are shaping perception of your entire destination.
Seasonal photos go stale
Your winter photos show in summer. Your sunny beach shots display in autumn. Google does not manage seasonality — but you can.
You can't control user-generated content
Anyone can upload a photo to Google Maps. One bad image of a closed trail or empty beach can undo months of marketing work.
The Solution
How PlaceSnap helps
Destination Visual Gap Score
Audit every attraction, trail, beach, and landmark in your region. See exactly where Google imagery falls short.
Seasonal photo management
Time your photo publications to match visitor intent. Show summer imagery when travellers are planning summer trips.
Citizen Photographer Kit
Arm local ambassadors, guides, and tourism operators with guided upload links. Scale your visual presence without scaling your team.
UGC Shield
Displacement alerts when user-generated photos push yours down. Take action to re-publish and keep your professional imagery competitive.
The Results
Before & After
Before
AfterCoastal Walking Trail
↑ Quality score: 19 → 84
Before
AfterMain Beach
↑ Quality score: 24 → 78
Before
AfterHeritage Lighthouse
↑ Quality score: 31 → 85
Before
AfterNational Park Lookout
↑ Quality score: 22 → 76
50+
Attractions per region
34
Typical starting VGS
< 30s
To audit your destination
“Destinations spend thousands on professional photography that never makes it onto Google. PlaceSnap is the missing link between the photo library and the search result.”
— Why we built PlaceSnap
How It Works
Three simple steps
Audit your destination
Enter your region and see the Visual Gap Score for every attraction. Know exactly which places need better imagery.
Deploy your best imagery
Upload professional photos, validate quality, and assign uploads to local ambassadors via the Citizen Photographer Kit.
Protect your brand
UGC Shield checks your destination regularly. Seasonal refresh keeps imagery current and relevant to traveller intent.
What you'll measure
Destination performance, by the numbers
Report to your board on visual performance across every attraction — with benchmarks that put your region in context.
Visual Gap Score
Poor
Your region
Share to your tourism board
Regional benchmark — Visual Gap Score
★ Your region | 31/100 |
Competing region A | 54/100 |
National average | 38/100 |
Region average score
12
Top attractions tracked
+37pts
Avg score improvement
91%
Photos confirmed live
Your destination deserves better than blurry tourist snapshots.
Start your free destination audit.
Get Started Free →