Generative Engine Optimization
Control how AI talks about your places
Search engines used to return a list of links. Now they return answers. When someone asks ChatGPT, Gemini, or Perplexity “where should I eat in Surry Hills?”, the AI writes a paragraph — and your place is either in it or it isn't.
Generative Engine Optimization (GEO) is how you influence those AI-generated answers. Where traditional SEO chased keywords and backlinks to rank higher in a list of ten blue links, GEO focuses on making your data so rich, structured, and authoritative that AI engines choose to cite you when they compose their response.
For places — cafes, parks, high streets, tourism precincts — that means quality photos with semantic metadata, structured markup that machines can parse, and content formatted for extraction, not just reading. PlaceSnap builds all of this into every step of what we already do.
The Shift
Search is changing. Your places need to keep up.
Traditional SEO optimised for blue links. GEO optimises for the AI answers that increasingly replace them. The places that feed AI engines rich, structured data get cited. The rest get summarised from whatever scraps the model can find.
40%+
of Gen Z report using AI search tools regularly
1 in 4
local searches now include AI-generated overviews
2x
engagement lift reported for places with structured data
SEO vs GEO
Same goal, completely different playbook
SEO got you onto the first page of Google. GEO gets you into the answer itself. Both matter — but if you're only doing SEO, you're optimising for yesterday's search experience.
GEO doesn't replace SEO — it builds on top of it. The structured data, quality content, and rich metadata that make AI engines cite you also help you rank in traditional search.
Our Approach
Three ways PlaceSnap makes your places AI-ready
GEO isn't a separate product — it's woven into everything PlaceSnap already does. Upload photos, push to Google, and your GEO improves automatically.
AI Snapshot
See what AI says about your area
Every PlaceSnap report includes an AI Snapshot — a live preview of how AI search engines describe your area right now, versus how they could describe it with better visual data. It’s the wake-up call that turns “nice to have” into “must fix”.
Structured Data
Become the source AI cites
Our public reports serve rich Schema.org markup — nested LocalBusiness, Place, ImageObject, and GeoCoordinates entities. When an AI engine needs facts about your area, it finds clean, structured data instead of scraping fragments from random review sites.
Vibe Tagging & Captions
Enrich every photo you upload
When you push photos through PlaceSnap, our pipeline automatically generates semantic captions and vibe tags — “cozy”, “bustling”, “family-friendly” — that enrich the metadata associated with your images. Richer metadata means AI engines have more context to work with when composing answers about your places.
Who it's for
GEO matters for every organisation that owns places
Multi-location businesses
Your branches compete for AI recommendations in every suburb. Vibe-tagged, captioned photos make each location distinct and citable.
Local councils & BIDs
When residents ask AI "what’s happening in my area?", the answer should reflect your investment — not a random tourist’s blurry snap.
Tourism boards
AI travel planning is exploding. Structured data and rich captions ensure your destinations appear in the itineraries AI builds.
Real estate agents
Suburb reports with your branding become the structured source AI cites when buyers ask about neighbourhoods you sell in.
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