The Visual Intelligence Platform for Places on Google
PixGap helps councils, businesses, and real estate agencies take control of how their places appear on Google Maps and Search — a category with no incumbent and massive latent demand.
$2.4M
Year 3 ARR (moderate)
3-Leg
Revenue Model
13x
US TAM vs Australia
Australia Alone
A large addressable market with no incumbent
Over 50% of local businesses haven't even claimed their Google Business Profile. The market for visual presence management doesn't exist yet — PixGap creates it.
2.7M
Actively Trading Businesses
ABS, June 2025
994K
Employing Businesses (1+ staff)
ABS, June 2025
537
Local Councils (LGAs)
ALGA, 2025
45K
Real Estate Agencies
IBISWorld, 2025
~300
BIDs & Mainstreet Associations
State-level counts, est.
~80
Tourism Bodies (State + Regional)
State tourism orgs
Revenue Model
Three legs, not one
The revenue model stands on core SaaS for stable recurring revenue, real estate lead gen for high-margin growth, and enterprise deals for step-function ARR jumps.
Core SaaS
Subscription revenue from councils, BIDs, tourism bodies, and businesses managing their visual presence on Google.
- Starter — $29/mo
- Pro — $99/mo
- Council Town — $299/mo
- Council City — $599/mo
- Enterprise — $1,500+/mo
Stable recurring revenue
Real Estate Lead Gen
Suburb sponsorship and lead routing create high-margin revenue with built-in lock-in — dropping the subscription means a competitor claims the suburb.
- Suburb Sponsorship — $299/suburb/mo
- Agent Team Office — $999/mo (3-suburb cluster)
- Lead Routing — $299/mo flat
39% of Year 3 revenue
Enterprise & Franchise
Step-function ARR jumps from state tourism boards, franchise networks, and multi-location operators. A single Ray White regional rollout could add $36K–$60K ARR.
- Custom pricing from $1,500/mo
- White-label available
- Agency channel (Year 3)
High leverage, unpredictable
Financial Projections
Three-year revenue trajectory
Australia-only ARR projections across conservative, moderate, and optimistic scenarios. Real estate lead gen launches mid-Year 2, nearly tripling Year 3 revenue.
| Period | Conservative | Moderate | Optimistic |
|---|---|---|---|
Year 1 Launch + Traction | $35K | $105K | $240K |
Year 2 Growth + Lead Gen Launch | $190K | $600K | $1.35M |
Year 3 Scale + Enterprise | $510K | $2.4M | $4.1M |
Year 1
Launch + Traction
Year 2
Growth + Lead Gen Launch
Year 3
Scale + Enterprise
Adding real estate as a customer segment and lead generation as a revenue layer nearly triples Year 3 ARR — from ~$850K (original SaaS-only model) to ~$2.4M. The lead gen layer is high-margin (suburb pages already exist) and low-churn (exclusivity creates lock-in).
Year 3 Moderate
Diversified revenue mix
No single tier exceeds 23% of revenue. Real estate products (sponsorship, Team Office, lead routing) contribute 39% — potentially above 45% including agents on Starter/Pro.
Total Monthly Recurring Revenue
$185,905
~$2.4M ARR
Pro
450
$44,550/mo
23%
Agent Team Office
30 offices
$29,970/mo
15%
Starter
900
$26,100/mo
13%
Suburb Sponsorship
80 suburbs
$23,920/mo
12%
Council/BID Town
60
$17,940/mo
9%
Lead Routing
60 agents
$17,940/mo
9%
Enterprise
11
$16,500/mo
8%
Council/BID City
15
$8,985/mo
5%
$999/mo
Agent Team Office — highest-revenue real estate tier
Packages suburb clusters for agency offices rather than selling individual sponsorships. At 30 offices this is <0.1% of Australia's ~45,000 agencies.
~2% churn
Suburb sponsorship has built-in lock-in
Dropping the subscription means a competitor can claim the suburb. Exclusivity creates natural retention pressure without contracts.
Growth Path
Australia is the proving ground, not the ceiling
The council, BID, and real estate ecosystems in the UK, US, and EU are larger and better funded. Australian revenue validates the model — international expansion scales it.
🇦🇺
Australia
26M
1x TAM
Launch market. Proving ground for product-market fit.
🇬🇧
United Kingdom
67M
3x TAM
Established BID ecosystem. Strong council digital budgets.
🇺🇸
United States
330M
13x TAM
Massive real estate and multi-location franchise market.
🇪🇺
EU / EFTA
450M+
18x TAM
Tourism-heavy economies. Multi-language expansion.
Key sensitivities
Council conversion
Each council at $299–$599/mo is worth 10–20 Starter customers. Landing 10 more councils matters more than 200 Starter sign-ups.
Enterprise deals
A single state tourism board at $3,000/mo = 100 Starter customers. High leverage.
Franchise rollouts
A single Ray White regional rollout (50+ offices) could add $36K–$60K ARR from one contract.
Suburb sponsorship
80 suburbs + 30 Team Offices = $53,890 MRR from lead gen alone. Even at 50% conversion, ~$27K MRR at near-zero marginal cost.
Strategic Pivot
Developer roadmap
PixGap has design concepts for programmatic interfaces, but they are not being presented as shipped launch-day products. The public pages now distinguish roadmap work from the web product that exists today.
The developer surface is strategic but not launch-ready. Public investor-facing copy should treat CLI, MCP, and agent work as roadmap expansion rather than booked, launch-ready product lines.
CLI
Roadmap / private beta
PixGap is exploring command-line workflows for internal and pilot automation, but there is not yet a public CLI package or launch-ready command contract.
Roadmap interface
See CLI statusMCP Server
Roadmap / private beta
Assistant integrations are under evaluation, but PixGap does not yet operate a generally available MCP server with a supported public tool contract.
Exploratory interface
See MCP statusAgent API
Roadmap / private beta
Autonomous orchestration remains a future direction. PixGap is not yet shipping a public agent API for unattended place-management actions.
Future platform work
See agent statusInterested in PixGap?
This is a bootstrappable business in Australia. It becomes a venture-scale business when it expands to the UK, US, and EU where the ecosystems are larger and better funded.
We're open to conversations with aligned investors, advisors, and partners.
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